Amcham Rebrand

Branding
Company:
The American Chamber of Commerce of the Philippines

As an intern for the Amcham, one of my core projects was to create a new face for the company by creating a new branding through their corporate and personal stationeries and a firm branding bible. It was a rebrand but the logo was retained. In order to lay out a diverse set of choices, I created four studies for this rebrand.